81% of teens know that the sunburns increase their risk of developing skin cancer as an adult. 

60% of the teens admitted they got sunburned last summer.

66% think people look better with a tan. 47% think they look healthier.

52% say they are not careful to protect their skin from sun exposure.

Teens are much less careful than adults surveyed – 70% vs. 52%

More teen girls believe they are careful about sun protection than teen boys – 59% vs. 37%

source: American Academy of Dermatology 2004

Over half of all new cancers are skin cancers.

More than 1 million new cases of skin cancer will be diagnosed in the United States this year.

An estimated 10,590 people will die of skin cancer this year, 7,770 (73%) from melanoma and 2,820 from other skin cancers.

One American dies of melanoma almost every hour (every 68 minutes).

1 in 5 Americans will develop some form of skin cancer during their lifetime.